CRAIG FRANKLIN
CREATIVE
Concept • Art Direction • Graphic Design • Copy
Digital • Print • Social • Video
I help brands look good, sound good, and connect with their audiences emotionally, while not making the process of getting there painful.
I’m a conceptual, hands-on creative leader with vast experience across a wide range of industries including Consumer Electronics, Consumer Package Goods, Quick Serve Restaurants, Banking, Healthcare, Travel & Hospitality and more.
Depending on a client’s needs, I can tackle quite a bit on my own, or head up small creative teams for higher volume workflows. I’ve worked across just about every consumer touchpoint there is to strategically reach audiences and make an impact.
. Below are a handful of samples of my work and the roles I played in bringing them to life.
STORYTELLING
CONTENT
hp in real life series
content - story 1
• Concept Development
• Art Direction
hp in real life series
content - story 2
• Concept Development
• Art Direction
netflix original
promotional content
• Concept Development
• Art Direction
TV &
STREAMING
investors bank
tv/ctv
• Concept Development
• Art Direction• Script
amtrak
tv/ctv
• Concept Development
• Art Direction• Script
subway
tv/ctv
• Concept Development
• Art Direction• Script
OUTDOOR,
IN-STORE,
&
TRADESHOW
subway
bus wrap
• Concept • Copy
• Art Direction• Design
sony in-store
wall signage
• Concept • Copy
• Art Direction• Design
hard rock
atlantic city
wild postings
• Concept • Copy
• Art Direction• Design
premio sausage
out-of-home
• Concept • Copy
• Art Direction• Design
vintera natural ingredients
B2B tradeshow
• Art Direction• Design
BRANDING
zukora
(natural sweetener)
brand logo
•Design
zukora
website
•Design • Art Direction
zukora
brand style guide
•Design • Guidelines
vintera
brand logo
(grape-based ingredients)
•Design
vintera
brand style guide
•Design • Guidelines
force3
brand logo
(baseball gear)
•Design
force3
brand style guide
•Design • Guidelines
force3
product branding
•Design
force3
e-commerce website
•Design • Art Direction
taste food hall
brand logo
•Design
sony
global tagline
•Concept • Copy
DIGITAL
subway
digital
• Concept • Copy
• Art Direction• Design
subway
mobile
weather targeting
• Concept • Copy
• Art Direction• Design
amtrak / nets
partnership
digital
• Art Direction
• Design • Copy
buffalo wild wings
mobile gaming
• Art Direction
• Design • Copy
beacon health
collateral
• Art Direction•Design
sony electronics
product brochure
• Concept • Design
• Art Direction• Copy
st. joseph’s healthcare
print ad
• Concept • Design
• Art Direction• Copy
